Frignani Virano e Associati

"Play fair, be prepared for others to play dirty & don’t let them drag you into the mud. "

Richard Branson

Unfair competition. Advertising and corporate communication

The firm has many years of experience in antitrust and unfair competition matters, including misuse of distinctive signs, misappropriation of trade secrets, denigration, poaching employees, diverting customers and parasitic competition.

Specific areas of advice of the firm include:

  • helping to prevent and counteract acts of unfair competition;
  • assistance in precautionary and ordinary proceedings.
Advertising and corporate communication is essential for every business activity. The firm has established an important expertise in the advertising industry and provides assistance in assessment of client’s promotional and advertising material and websites, helping to prevent misleading advertising and unfair commercial practices The firm’s lawyers assist clients:
  • in the preliminary assessment of client’s promotional and advertising materials and of conformity of clients’ websites in order to reduce the risk of antitrust sanctions;
  • in the defense before the Jury of the Selfregulation in Advertising, the Antitrust Authority charged of misleading and comparative advertising matters, as well as civil courts.
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